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SEARCH RESULTS FOR: Marketing Strategy

  I asked a few friends, colleagues and my family a weird question, which was ... What do you think I am an "expert in"? What I was curious about was, how do people perceive me? What did they think I was an expert in, and where do I add value? I've long been the 'go to guy' when you have an IT problem you can't beat. My knowledge is both deep and wide and when you combine that with my ability to quickly research, while looking at the big picture and delving into the detail there aren't mainly small to medium size IT issues I can't resolve. Not trying to big note, but it has always been my To View More >>

The New Zealand Herald ran a story this morning about Kevin Roberts joining the board of New Zealand's Telecom. Some stories honestly just make me go, OMG, what? Here is one of my business heroes joining the board of a company (Telecom) that "I hate to love". I continue to support them despite myself, and despite the way they present themselves to their clients. But I would love to love them. In the interests of full disclosure, our company are pretty big telecommunication users. We are heavily dependent on Telecom for our international telephone presence, and we're big users of high speed internet. To View More >>

We employed a couple of fantastic developers a month or so ago. Part of our marketing strategy is to always try and pre qualify and de-market to those that won't be a fit. The guys came up with this advertisement which we ran ... as is ... and the response was 11 candidates, all great but two brilliant finds. Total cost about $120 for an advert on seek. If they couldn't solve the code, they couldn't apply ... nothing else pointed to us. What a great catch! I've Tittered about "Kebab Friday" before ... see if you can see the embedded humour :-) www.photojunction.com To View More >>